KIGALI — Fast-rising Rwandan singer Freddy Irakoze, widely known in the creative industry as Chiboo, has officially signed a five-year management agreement with Giti Inc. Ltd, an entertainment and talent management company founded by prominent film commentator and music investor Bugingo Bonny, popularly known as Junior Giti.
The landmark agreement marks a major turning point in Chiboo’s professional music journey, following a succession of nationwide hit records and years of informal mentorship under Junior Giti’s guidance.
From Longtime Mentorship to a Formal Partnership
Speaking on the milestone signing, Junior Giti explained that the partnership was not forged overnight. Rather, it represents the formalization of years of active collaboration, talent nurturing, and close studio supervision that began during the earliest stages of Chiboo’s music career.
“It was the right time! Chiboo and I have been together since his first song, meaning he has always been part of our talent development programme,” Junior Giti revealed. “Almost 90% of Chiboo’s songs were released through a collaboration between the two of us. I was present during the filming of many of his music videos, and I was also there when he was recording his audio.”
Junior Giti emphasized that committing to an artist on a long-term basis requires assessing more than just vocal ability or stage performance. He noted that evaluating professional discipline, consistency, creative ambition, and interpersonal conduct are essential before making serious investments.
“When you want to work with someone on something long-term, you have to ask yourself: What does this person have that I can build on? Even though it is a biblical expression, talent is not something you discover simply by picking someone out of the mud. No!” he added.
Breakthrough Success with ‘Kale’ and ‘No Puedo’
Chiboo first captured widespread attention in the Rwandan urban music scene after stepping away from initial dreams of joining the military to pursue contemporary arts following high school. Encouraged by fellow creatives including Chris Hat, he built momentum with early singles such as ‘Okipe’, ‘Mbali’, ‘Vazi’, and ‘Abatwin’.
His breakthrough reached unprecedented heights in March 2026 with the release of ‘Kale’, which garnered over 6.5 million views on YouTube and sparked the viral ‘Kale Challenge’ across TikTok and Instagram. He followed that viral momentum in July 2026 with ‘No Puedo’, a rhythmic single produced by hitmaker Element Eleéeh.
In previous interviews, Chiboo had maintained that his relationship with Junior Giti and labelmate Chriss Eazy was purely fraternal mentorship. The official five-year contract now solidifies his transition into a fully managed recording and performing artist.
Giti Inc.’s Expanding Footprint in Rwandan Showbiz
Founded by Junior Giti, Giti Inc. Ltd has emerged as one of Rwanda’s most influential creative hubs, having previously steered the career of Afro-pop star Chriss Eazy into regional acclaim and major brand endorsements.
Junior Giti has repeatedly noted the demanding nature of artist management, stressing that effective managers must place their clients’ artistic growth ahead of personal recognition. While the exact financial parameters and revenue-sharing terms of the contract remain private between the parties, the five-year agreement provides Chiboo with comprehensive executive backing in production, audio-visual distribution, touring, and brand partnerships across East Africa and beyond.
